Campaign Guides & Playbooks

Campaign guides for local Democratic candidates

Use this library when you need strategic guidance before opening another workflow. These guides help local candidates understand what stronger campaigns do, why it works, and what should happen next.

5 guides4 topic clustersBuilt for first-time local candidates

Featured Guide

How to build a GOTV plan

A practical turnout-planning guide for local campaigns that need to reach supporters, organize volunteers, and execute a calmer Election Day finish.

Define which voters belong in the campaign's turnout universe.

Read Featured Guide

Browse by campaign problem

Start with the cluster that matches the problem your campaign needs to solve first.

1 guide

Campaign Planning

Guides for structuring a local campaign, especially when the candidate is running for the first time or juggling many responsibilities.

2 guides

Voter Outreach

Resources that help campaigns plan canvassing, voter follow-up, and turnout work in a practical sequence.

1 guide

Volunteer Management

Operational guidance for recruiting, placing, and retaining volunteers in ways that support the real outreach plan.

1 guide

Candidate Messaging

Resources that help campaigns think clearly about software and message discipline without overpromising what tools can do.

Recommended reading

Start with one focused guide rather than browsing a flat archive.

School Board Guide

How to run a school board campaign

A practical guide for first-time school board candidates who need to organize message, outreach, volunteers, and Election Day follow-through.

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GOTV Guide

How to build a GOTV plan

A practical turnout-planning guide for local campaigns that need to reach supporters, organize volunteers, and execute a calmer Election Day finish.

Read Guide

Volunteer Guide

Campaign volunteer management guide

A practical guide to recruiting, placing, and retaining volunteers in a local campaign without letting staffing turn into chaos.

Read Guide

Software Comparison

Political campaign software comparison

How to compare campaign software categories for a local race without getting distracted by features that do not match your campaign's reality.

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Field Plan

Canvassing plan for local campaigns

A practical guide to building a canvassing plan that helps local campaigns choose target neighborhoods, prepare volunteers, and follow through after conversations.

Read Guide

Connect the guide to the workflow

When you are ready to turn the guidance into action, open the BRB workflow that matches the work ahead.

Campaign Software

Political campaign software for local Democratic campaigns

Run voter outreach, field work, volunteer coordination, and turnout planning from one practical local campaign system.

See Campaign Workflow

Volunteer Management

Campaign volunteer management for local campaigns

Keep volunteer recruitment, placement, and follow-through tied to the outreach work that moves a local race.

See Campaign Workflow

Field Organizing

Canvassing software for local campaigns

Turn targeting into usable field assignments with better packet flow, volunteer coordination, and follow-up after every door.

See Campaign Workflow

Door-to-Door Outreach

Door knocking software for local campaigns

Make doorstep outreach easier to manage with clearer assignments, support tracking, and organized follow-up after each conversation.

See Campaign Workflow

Candidate Messaging

Campaign messaging software for local campaigns

Keep talking points, outreach scripts, and voter-centered follow-up organized so the campaign can stay consistent without sounding canned.

See Campaign Workflow

School Board Campaigns

School board campaign software for practical local organizing

Organize outreach, volunteer coordination, canvassing, and turnout work that matters in a school board race without relying on disconnected tools.

See Campaign Workflow

Continue into Campaign Intelligence

Use the campaign intelligence hub when you want topic-based analysis, recommended reading, and a clearer strategy-to-workflow path.

View Campaign IntelligenceBack to BRB Campaigns